George Roberts

George Roberts to take lead on male participation within Cornwall

George is delighted to be supporting leagues, clubs and volunteers going forwards.

Cornwall FA are delighted to announce that George Roberts will lead on Football Development for the entire male pathway across the county.

Joining the association as a Junior Football Development Officer in January 2020, George’s initial role saw him support Cornwall FA’s Football Development team. During the COVID-19 Pandemic, the opportunity arose for George to take a lead on the Marketing and Communications role at the association. Through this role, George has been able to work with the County FA staff to improve the publications shared through the County FA’s website and social media platforms to raise awareness of the range of work in which Cornwall FA support across the county.

Additionally, George has supported the administration and delivery of the Cornwall Girls Advanced Coaching Centre as well as supporting the organisation and delivery of local coach development events, including The Skilful Player and Why our Players Play events.

Growing up in Truro, George represented Cornwall FA U18s in the 2015/16 season before playing for several local football teams (including AFC St Austell and Helston AFC). Since graduating from Plymouth Marjon University in 2018, George has stopped playing to accommodate his passion for coaching where he currently coaches the U9s at Plymouth Argyle Academy as well as completing a MSc in Advanced Performance Football Coaching which is to conclude later this year.

George said, “I’m delighted to be able to transition into this new role and I’m really looking forward to working with the Cornish leagues, clubs and volunteers to support the development of football across the county.

Since being at the association, I have been inspired by the sheer volume of volunteers that keep grassroots football thriving across the county.  They truly are the heartbeat of local football and without them, football simply wouldn’t exist.

My previous role has been perhaps a little bit more ‘behind the scenes’ so through this new role, I’m excited to be able to work closely with the leagues, clubs and volunteers on the ground to help further support the great work they are carrying out to provide further playing opportunities in Cornwall.

To be in a position to support the development of football within the county I grew up in for over 20 years is a unique opportunity and one I’m really looking forward too!”

Dawn Aberdeen, Cornwall FA Chief Executive stated that “since joining the County FA George has become an integral member of the team.  His professionalism and discovered talent around marketing and communications has enabled us to progress greatly in our communications both internally and externally. 

He has been able to develop his knowledge and understanding of football development from a County FA’s strategic perspective whilst also supporting the wider football development team.  Having had the opportunity to join and complete the FA’s National Development Programme recently has placed him in the perfect position to progress and now take on this football development role within Cornwall”. 

If you would like to contact George, please contact him on or 01208 262988